How to Increase Your Website Traffic Without SEO

How to Increase Your Website Traffic Without SEO

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. 

Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers! 

That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic sources, changing algorithms won’t completely halt your business. You will have a toolkit full of optimization strategies to keep your business running. Diversifying your web traffic can also be helpful in cases where there’s little scope for search engine optimization (for example, podcasts). 

In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again. We’ll also look at practical tips you can start using right now, so you can get back in the game if your traffic has been low for a while. 

Why Should You Try to Grow Traffic Without SEO?

You can generate substantial traffic from SEO alone, but not all traffic is equal.  High-quality traffic (that includes users more likely to convert) offers better ROI, so you need to prioritize it. 

Plus, if you aren’t an SEO expert, you may want to focus on other strategies to grow your website traffic efficiently. 

This doesn’t mean you completely ignore SEO. All websites, irrespective of their niche, must follow the best SEO practices to avoid being penalized by Google and to ensure the site gets indexed. 

The strategies we’ll discuss below can be a helpful addition to a pre-existing SEO plan. 

Top Strategies to Increase Website Traffic Without SEO 

1. Content Marketing

If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content.

Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc. 

For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career. 

Informative blog post about productivity to increase web traffic.

This attracts users interested in time management, productivity, and wellbeing in the workplace. When they read Toggl’s blog, they eventually discover Toggl’s time tracking app, among its other productivity tools. Some of these users convert, helping Toggl increase their website traffic and ROI. 

Content marketing isn’t limited to blog posts. If you connect better through audio, you can try launching a podcast or host a webinar. 

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. You can experiment with one or more of these formats to see what works best for your audience. 

2. Paid Ads

Content marketing is beneficial but it can take a lot of money, especially if you’re paying established writers to create original, well-researched posts for you. 

Most of these projects also take weeks or months to show results, which isn’t a practical timeline for many businesses. 

If you want quicker results with a budget you can control, why not try paid ads?

Seven in ten Americans use social media today. That’s more than two-thirds of the population. Think about the possibilities! 

Paid ads can instantly generate hundreds, if not thousands, of clicks to your website. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever.

For example, Facebook offers detailed customer personas and multiple targeting options so you can put your business in front of your target customers without wasting a lot of money on mass advertising. 

Facebook paid ads can help you increase website traffic

However, you don’t have to stick to the largest platforms for effective advertising. In fact, advertising on lesser-known platforms whose audience aligns with your products can be more effective in the long run. 

For example, if your ideal customer includes teens who enjoy memes and weird stories, you’d have much better results by advertising on Reddit, rather than Facebook or YouTube. 

Another option is dating apps. If your brand is focused on relationships or if you’re targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster. 

If you’re worried paid ads will take a lot of money, remember, you don’t need to spend $1,000 on your first day. 

Test the waters with $5-$10 a day and see what happens. Do that for a week, just to learn how different media platforms work.

3. Social Media Strategies

One of the best ways to increase your website traffic is to meet your customers where they like to hang out. Like we discussed earlier, almost everyone is using social media today. Ramping up your social media marketing efforts can help you reach new users, develop brand awareness and increase website traffic. 

How to gain website traffic through social media?

When it comes to social media, you can’t just barge into “conversations” and ask people to buy something from you or to visit your website. 

Think about how you’d present your brand in real life when you meet an individual for the first time. Would you immediately talk sales in their face? How about providing details about your product/service without introducing yourself first?

Remember, users visit their preferred social media platforms for entertainment, not for being sold to. 

To make sure your efforts are well-received, you need to provide value first and develop positive relationships with your potential “followers.”

You can do this by sharing informative posts like How-Tos, or posting fun photos of your employees, like this post from Casper.

casper image how to increase traffic without SEO example

I wrote a detailed guide to increasing social media followers and boosting engagement. Here’s a summary of the top options to help you grow your website traffic. 

  • join relevant Facebook groups
  • share helpful articles/videos in these groups
  • post updates about your company’s latest products 
  • host contests and giveaways 
  • Leave thoughtful comments on user-generated content 

4. Link Building Strategies

When marketing teams talk about SEO, link building frequently comes to mind. When reputable websites link to your content, the algorithm favors your website and increases its rank on the search page.

Sounds helpful, but that’s not all. 

Did you know link building can help you increase web traffic without relying on SEO?

Link building for brand awareness is a process where you focus your strategies on expanding your reach, putting your content in front of new users, and generating conversations around your brand. 

This is more than just a casual backlink in a blog post. Link building for brand awareness takes more planning and resources, but the investment is worth the high-quality leads you’ll get. 

Here are some tips for developing effective link building strategies to increase website traffic:

  • Engage with your audience: Create interesting, shareable posts and encourage your followers to respond and share your content. 
  • Work with PRs: Recruit efficient PRs to help generate brand awareness and distribute your story to your desired audience. 
  • Guest blog intentionally: Choose unique publications that align with your readers’ key interests and post guest blogs on their page. 

5. Interact With Other Blogs

Guest blogging is an effective traffic-driving strategy aimed at leveraging somebody else’s audience to widen your brand’s reach. 

Think about it: Somebody in your niche has a large, engaged following. Imagine if you could put your content in front of them. How much traffic could you drive to your website! 

Why would someone publish your work?

Probably because you’re good at what you do. 

Everyone is looking for high-quality content. If you can provide a well-researched, helpful post for free, people are often open to publishing it on their website. After all, it’s benefiting their audience at zero cost. 

Why would you give precious content away for free?

It’ll help you gain access to hundreds, if not thousands of new users, many of whom could become long-term customers. 

It’s a win-win situation, but you have to be careful how you approach it. 

Start by searching for blogs and media publications that publish content relevant to your business. For example, if you run a recruiting company, publish content on business blogs read by people interested in the latest recruiting practices. 

If you want to find blogs in your industry that are accepting guest posts, use the following search queries to see more specific results:

  • name of your niche + “write for us”
  • name of your niche + “submit guest post”
  • name of your niche + “sites that accept guest posts”
  • write guest article + ‘name of your niche” + blog

Solvid provides a comprehensive list of places accepting guest blogs:

Publications that allow guest blogging to increase website traffic

In addition, research online biographies of specific companies and bloggers. More often than not, their web profiles contain a handy list of sites where they’ve been invited to guest post. That’s a plethora of most fitting guest blog opportunities presented to you on a silver platter.

Then, send a request. Most websites will have publication guidelines you can follow. Follow these instructions carefully to increase your chances of publication. 

There’s also the option of using blog comments as a way to generate traffic to your site.

In the past, I have managed to generate $25,000 as a result of 249 comments.

How exactly do you go about using comments to generate traffic?

When leaving a comment, make sure you are adding something worthwhile to the discussion.

There is no use in leaving comments like “Awesome post!” or “Nice website!”

If someone posts a question, make sure you take the time to answer thoughtfully.

This showcases your expertise in the given niche and will encourage someone reading to click on your name and be taken through to your site.

If you read an article on a subject you don’t know very well, it would be imprudent to voice your own thoughts as fact. In this situation, you should simply ask questions. Then the website owner would be able to elaborate more on complex topics or complicated sections.

If you’re knowledgeable about a subject, feel free to contribute (e.g., suggest something, recommend a solution, answer a question). If you’re a novice, it’s best to ask questions. Powerful questions can bring you website traffic by encouraging blog readers to check you out.

Avoid embedding links in your comments. It comes off as a wretched attempt to plant your flag on someone’s lawn.

It’s okay to use your website’s link in the URL field when entering your name and email address, but your comment needs to add to the conversation or challenge an idea without lazy attempts at driving traffic to your blog.

Refrain from using the name of your business as your “commenting name.”  Use your actual full name instead.

Using a random or fake name is a missed opportunity to build strong branding because your brand actually starts with your name. In fact, failing to use your full name will reduce your chances of the website owner approving your comment.

6. Email Marketing

If you read a few posts on digital marketing, email marketing would be mentioned in most of them. That’s because it’s still one of the most efficient ways to increase website traffic. 

One study suggests email generates $36 for every $1 spent, offering a shocking 3,600 percent ROI. What more could you ask for?

Email marketing lets you reach potential customers directly. It’s an ideal platform for building long-term relationships for improved customer loyalty. You can post questions, ask for feedback, introduce soft sales, and persuade customers for the “big buy.” 

Here are some tips for effective email marketing to increase website traffic:

  • Be real: Share stories, post behind-the-scenes content, and solicit original user-generated content. 
  • Offer value: Just like content marketing needs a high value to convert readers, emails and newsletters must provide value before they make an ask. 
  • Include all your links:  Make it easy to read and share your post.  Include links to your social media profiles, latest blog posts, and sales page in every email you send. 

7. Provide Excellent Customer Service and Ask Customers to Review Your Brand

Ramping up your social media marketing efforts to increase website traffic is useless if you offer poor customer service. 

According to a survey, 42 percent of customers said they bought more after pleasant customer service experiences.

Think about it: Users complain on social media, you offer a prompt and polite response. What happens? The person starts respecting your brand. 

Even when users complain privately via email, it’s important to offer the best possible service so they come back for more. 

How can you offer great customer service?

  • reply promptly
  • offer as many suggestions for customer problems as possible 
  • apologize when you make a mistake and offer coupons/refunds 

If you consistently provide great customer service, you can request users to review your brand. 

Platforms like Trustpilot and Yelp can be great for building positive reviews. Many users consult these websites before making a purchase decision, so having a solid profile can help improve your reputation. 

Increase Website Traffic Without SEO Frequently Asked Questions

Is it possible to increase website traffic without SEO?

Yes. You can use a combination of social media marketing strategies and content marketing techniques to increase website traffic without SEO. 

Are there ways to increase website traffic for free?

Guest blogging, posting on social media, and requesting user-generated content are some of the most effective ways to increase website traffic for free. 

Can I increase website traffic through marketing without an agency?

You can use techniques like guest blogging and content marketing to engage audiences without relying on any agency.

What's the best strategy to increase website traffic quickly?

Working on improving your social media strategies can help you connect with new users, develop brand awareness and drive organic traffic relatively fast. 

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Increase Website Traffic Without SEO Conclusion

You shouldn’t only rely on search engines to increase website traffic. Algorithm changes and SEO techniques become outdated quickly. 

The strategies we discussed today can help you create a comprehensive digital marketing plan to increase website traffic effectively. 

Whether you use one of these tactics in isolation, or you use all of them together, they can transform the way you attract customers.

Which traffic-driving strategy will you try today?

How to Use Twitter Trending Topics in Marketing

How to Use Twitter Trending Topics in Marketing

Trends come and go. Bell bottom jeans, Rubix cubes, flannel. How are you supposed to keep up with it all?

This is even more of a puzzle in a digital world. Trends don’t stick around for a decade or a year. Sometimes things change overnight.

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates.

Luckily, Twitter trending topics are an up-to-the-minute resource for staying on top of what’s hot. You’ll learn what people are talking about, how they’re feeling, what they’re wondering about, and what’s the general buzz. From that, you can build campaigns and content around topics that matter.

What Are Twitter Trending Topics and How Do They Work?

Have you seen Twitter trending topics as you scroll the news or check out the latest updates from your favorite content creators?

Twitter trending topics are based mainly on Twitter’s algorithm. Twitter figures out what many people are talking about to determine what is popular and shares it.

Under Twitter trending topics in the “What’s Happening” section, you’ll see not only popular tweets that are being reshared and commented on over and over again but also a synopsis of the stories and headlines associated with those tweets to give you some context.

How to Use Twitter Trending Topics - See What's Popular In Your Niche

Twitter uses data based on your interactions and what you’ve liked and followed to share tweets and topics that Twitter thinks you’ll be most interested in. This is especially helpful because what’s trending in your networks and with your friends may not be what’s trending on the other side of the country or world, or even what different demographics are talking about.

To find your trending topics, click on the “For You” link on the website or magnifying glass icon on the Twitter app. Then you can use the tabs to explore certain trending topics and figure out which bandwagons you can hop on, which conversations you can contribute to, and where you can focus your marketing efforts.

How to Use Twitter Trending Topics - See What's Popular In Your Niche

8 Ways to Use Twitter Trending Topics

You can use Twitter trending topics to give you insights into what’s going on in the world and help you understand your target market’s interests so that when you reach out, you speak directly to what’s important to them.

1. See What’s Popular in Your Niche

By default, Twitter is going to show trending topics tailored to your interests. This will be even more specific when you are active on Twitter. If you’re already active in following and interacting with content related to your niche, you’re going to start seeing trending topics that reflect those interests.

This can also be a gut check for you as you try to figure out what people are talking about and what’s important to them right now. You may feel like you know what the big topics of the day are: TV shows, products, music, and more are, but you need validation.

This is especially useful if you aren’t personally in the same demographic or interest group as your target market. You may not already know what the hottest trends are.

2. View Related Tweets to See Users’ Opinions on the Topic

Once you start getting an idea of what’s trending, you can dive deeper to find out how people are reacting and feeling about a topic.

Oftentimes, trending topics reflect news stories or happenings around the world. In addition to seeing those headlines, you can explore real-world tweets from users.

The big picture here is that every topic is nuanced and primed for a variety of emotions. Those real tweets can serve as an unbiased focus group, where you can hear from your target market about the trending topic.

3. Check the Trending Topics Frequently to See What’s Consistently Trending

In addition to seeing what’s new and happening in the world, Twitter trending topics can help you see what’s consistently trending. By checking in regularly, you’ll start to get a feel for what is remaining popular, rather than just being a flash in the pan.

Some trends come and go in a blink of an eye, while others start to frame our conversations and drive our narratives. They start to really become part of who we are and what’s happening in our lives.

You can get a handle on those more foundational trends by checking on Twitter trending topics regularly. When you start to see the same (or related topics) coming up frequently, you can use those topics for pillar content.

4. Identify and Avoid Downward Trending Topics

On a similar note, you can use Twitter trending topics to help you see what’s losing momentum. As we get busy with our marketing agenda, we can lose touch with what’s going on in the day-to-day lives of our target market.

As we sit down to create a marketing campaign, it’s easy to look backward and think about what’s been working for others or what’s been discussed over the past few weeks or months.

However, by the time your content or ads roll out, is that still going to be the hot topic? Short of a crystal ball, it can be difficult to know if a topic will still be trending in the next week or month. Twitter trending topics can be the place to forecast trends.

Are the tweets growing in emotion, passion, and frequency? Is the conversation growing or waning? Is the conversation dying down? Are fewer people tweeting about it as time goes on? Is that topic not regularly making the Twitter trending topics list?

Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. (You can also cross-reference with Google Trends to see if topic searches have increased or decreased as well.)

5. Find Local Trends in Your City and State

It’s great to know what everyone in the world is talking about, but if you have a locally-based or locally-driven brand, you need to know how people are feeling in your particular area.

There’s a lot of major news and topics that roll through every day. Are people in your area talking about it? How do they feel about it? How is it impacting them?

You will be able to see local Twitter trending topics by interacting with local events and allowing Twitter to access your location on the desktop or app. Twitter can then use your location to share area-specific trending topics.

You can also get specific by typing your topic or hashtag into the search function. You can use the “advanced search” settings to look for tweets sent from a geographical area.

local listings twitter trending topics

This is great to engage with and even lead the conversations regarding those topics. Be involved.

6. Identify Connected Keywords and Hashtags

Growing your awareness of Twitter trending topics can not only give you general feelings about the latest things going on in the world, but it can also give you specific insights into keywords and hashtags that people are using surrounding those topics.

Which words and phrases are people using in regards to those topics? What are they specifically not using? You can learn a lot from researching top tweets.

If you are creating pay-per-click ads or keyword-driven ads, knowing those natural keywords and phrases can help you lean into those.

If you are creating a social media campaign, knowing those hashtags can help you reach that same audience.

7. Content Ideation

When you’re not sure what to write about, turn to Twitter trending topics for some inspiration. Here you can pick up tips about what people are talking about.

Keep in mind that you don’t have to write about the specific topics that come up in those trending tweets but may serve as inspiration. What are the general concepts that your target audience seems to be talking about a lot?

For instance, maybe every four years, it’s the Olympics that are drawing everyone’s attention. You don’t have to mirror the same stories that everyone is sharing, but now you know that those anecdotes of inspiration and perseverance are popular with your audience.

8. Take a Stand

Sharing a broader vision can bring authenticity and humanity to your brand. As you are seeing certain news stories dominate the Twitter conversation day after day, don’t be afraid to share some of those words of justice, hope, and change.

You don’t have to reshare or retell the stories to jump into the conversations. Speaking to the issues that your target market is truly passionate about can help you feel relatable—and can work for the greater good by sharing resources or education.

Bringing new value and insightful thought to a conversation can help you generate notice, helping increase your brand awareness and following. Just tread lightly here and don’t try to appear to fit in, when it’s obvious it’s not OK for brands to chime in.

Why Are Trends Important in Marketing?

If only you could guess what your target market was going to want in the coming days, weeks, months.

To create campaigns that speak natively to your target audience, you’re going to have to be aware of what’s trending. What are they thinking about? What are they likely to be thinking about in the future?

It’s impossible to read your audience’s minds, but careful research can help you stay aware of the topics that matter the most to them.

On the other hand, one of the worst ways to waste time, money, and energy in your marketing is to create an amazing campaign or piece of content that falls flat by not connecting with your audience in authentic ways that matter to them.

Being timely and relevant are two of the most important ingredients in any digital marketing effort. Use Twitter trending topics to help you stay abreast of what’s happening, and capitalize on topics that work!

Twitter Trending Topics Frequently Asked Questions

What is trending now on Twitter?

You can find out what’s trending on Twitter by going to the “Explore” section on the desktop or mobile versions. For the app, you can click the magnifying glass icon to access what’s currently trending.

How do you find local Twitter trending topics?

Twitter will show you local trending topics if you have your location turned on in the privacy settings. You can also search for tweets coming from specific geographic locations using advanced search settings.

How can I use Twitter trending topics in marketing?

Twitter trending topics give you specific insights into what real people are talking about and thinking about. You can find out what’s growing and declining in popularity and use these topics to inform your SEO, content, ad, lead generation, and social media strategies.

How are trending topics related to keywords?

Twitter trending topics reveal the stories and concepts that people are talking about, as well as real-world tweets about those topics. These tell you the words and phrases people are using to speak and search about those topics.

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Conclusion of Twitter Trending Topics

Twitter is more than just a place to check the latest news or updates. You can dive deeper and find out what your target audience is interested in. That’s a powerful insight that can drive your content marketing and social media marketing strategies.

Make sure that as you are following Twitter trending topics, you remain engaged with your niche so that the Twitter algorithm can continue to show you more about that area of interest. Dive into geographical areas to learn more about local audiences and opinions.

Let this research drive what and how you talk about key issues in your content, website, social media, and more. You may even learn something new!

What trending topics have you recently discovered?

9.5 Ways Google Rewrites Your Title Tags

You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.