Headless CMS: What it is and How it Helps Websites Scale

Headless CMS: What it is and How it Helps Websites Scale

Using a traditional content management system (CMS) architecture has been the standard for front-end web management.

When you use a traditional CMS architecture, your content is stored in a single system or database. Unfortunately, this means everything from the front-end website to backend administration tools relies on one system, making scaling difficult.

As enterprises strive for increased flexibility and scalability, they’re turning to headless CMS solutions.

Headless CMS can provide greater control over data access while speeding up development cycles between front-end and backend systems.

Not to mention, the headless CMS market is expected to grow to $1,628.6 million by 2027.

If you’re ready to scale your website but aren’t sure where to start, adopting a headless CMS could be your ticket to increased traffic.

What Is a Headless CMS?

A headless CMS is a back-end-only content management system that works as a content bucket. Content is accessible from an API and can be readily displayed on any device without the need for a presentation layer or built-in front-end.

In a headless CMS system, content is stored in a repository “body” that can easily be separated from the presentation layer, or “head.” This is called “decoupled architecture” or a “decoupled CMS.”

Without using decoupled architecture, companies would have to scale their servers to manage large amounts of data.

Headless CMS architecture removes the presentation layer from your website and enables content to be consumed by APIs. The heads can then communicate, allowing for increased functionality such as real-time updates or multi-organization collaboration.

Because of APIs, headless CMS platforms provide better scalability for websites hosting unstructured data such as images or videos.

Using a headless CMS, you can extend your content management beyond your website and into other platforms such as point of sale systems or online marketplaces.

Additionally, headless CMS enables developers and content managers to work independently of one another. It also allows developers to create custom integrations enabling different devices to interact with the database containing the business’s content.

What Is the Difference Between a CMS and a Headless CMS?

Traditional CMS is software that needs to be installed or managed by an individual or server environment. All functionality is included in a single system, giving only one context for presenting content. Usually, this comes in the form of a webpage.

Unlike headless CMS, traditional CMS relied on content buckets to manage images, HTML, CSS, and other website content. This system made it difficult to reuse past content because it was mixed up in code and led to a high risk of content duplication.

Traditional CMS platforms were only accessible through a webpage, making it difficult for companies to create different experiences on apps and other digital platforms.

Examples of traditional CMS programs include WordPress, Sitecore, and Drupal.

As more content is coming online, managing this data in one place has become crucial. Businesses that want to stay competitive have been searching for a more flexible solution to their content management needs.

That’s where headless CMS comes in.

headless cms vs traditional cms comparison

Using headless CMS allows users to organize and manage all website content from one place while decoupling it from the presentation layer. This ensures content is reusable and easier to scale.

It also eliminates the risk of content duplication across multiple pages because it saves everything as a single piece of content. For example, you can have an article saved once but displayed on every webpage using different layouts for each page type.

Headless content management systems also allow clients to customize and edit content without extensive knowledge or training, which is beneficial for businesses looking to scale their websites internally.

These programs are changing how businesses think about managing website content because they do not require installation or complex management of the backend.

Examples of headless CMS options include Contentful, Agility CMS, Sanity.io, and Magnolia.

Pros and Cons of Headless CMS for Marketing

While headless CMS offers many benefits to web developers and designers, they have different features for marketers.

Those looking to migrate to a headless CMS system should consider the pros and cons before jumping in.

Headless CMS Pro: Faster Content Delivery

Content delivery is extremely fast using headless CMS, which can be done in real-time through APIs and webhooks.

Marketers can easily store, edit, and publish content within a headless CMS platform without the need for content rendering.

Faster content delivery means marketers can respond to changing needs of their audience faster, which is crucial in today’s ever-changing digital landscape.

Headless CMS Pro: Often Cheaper

Headless CMS systems are generally cheaper because they don’t require expensive hosting.

By not requiring a server or database, headless CMS solutions are much more affordable than traditional systems.

This is crucial for small businesses with limited budgets that want to implement content management systems but can’t afford the associated costs of traditional platforms.

Further, marketers looking to make the most out of their annual budgets can benefit from eliminating the need for additional hosting fees.

Headless CMS Pro: No Coding Knowledge Required

Headless CMS solutions require far less coding knowledge than traditional systems, allowing marketers and content producers to manage their site rather than working with developers.

Using headless CMS, marketers can add new pages and images without waiting for developer responses or changes. This enables companies of all sizes to benefit from the scalability headless CMS provides, regardless of coding proficiency.

Headless CMS Pro: Easier to Scale

As a site’s traffic scales, its content management system has to keep up with demand and deliver web pages in a timely fashion. All this needs to happen without compromising on performance or uptime.

Headless CMS is optimized for scaling, as it can handle big data and deliver web pages faster. This can be beneficial to a website’s traffic and SEO, which contributes to important marketing KPIs.

Headless CMS Pro: Supports Omnichannel Marketing

Omnichannel marketing is essential in today’s competitive environment, and a headless CMS can help companies deliver personalized content across different channels.

For example, a headless CMS can adapt to fit the different screen sizes of mobile devices and desktops while minimizing data consumption. This allows companies to deliver a better user experience.

Headless CMS also makes it easier to deliver content across multiple platforms, such as websites and social media. As a result, marketers using this tactic can engage audiences more effectively, which is especially important for businesses with multiple brands.

​​The more omnichannel marketing you can do, the better you can engage a wide variety of customers. If you’re looking to expand your reach across platforms, headless CMS can help you get there.

Headless CMS Con: Less Flexibility

Headless CMS systems are less flexible than traditional CMS systems because there is a clear separation between content and design.

Changes to the headless system must be managed by developers, which adds an extra step in the update process. This can make it difficult for non-technical personnel to implement updates if required, creating a bottleneck in workflows.

Headless CMS Con: Limited Access to Content Management Interfaces

While plugins and integrations can be used, companies using headless CMS systems have limited access to backend interfaces that control how the website functions.

This is especially problematic if marketers don’t have the skills and knowledge to work with APIs, limiting functionality.

Marketers who cannot manage API on their own may need to hire developers to create custom integrations and handle future updates, which can be costly and time-consuming.

Headless CMS Con: Slight Learning Curve

Marketers used to using traditional CMS systems may find it difficult to move over to headless CMS.

Some of the difficulties of learning a headless CMS system include understanding how the content is stored, implementing changes to your website, and determining what type of CMS should be used.

However, any marketer who wants to move up in the company or improve their skill set can easily overcome these difficulties.

Headless CMS Con: Relies on Other Technology

Headless CMS solutions do not have built-in integrations, so users must rely on third-party apps for their website’s SEO needs.

Similarly, headless CMS lacks the marketing analytics that traditional content management systems provide, such as Google Analytics or Adobe Omniture SiteCatalyst.

This lack of integrations can make it difficult for marketers to determine what type of content is most effective for their users.

It also requires marketers to manage more tools, leading to a lack of efficiency and miscommunications.

Headless CMS Platforms to Try

If you’re looking for a headless CMS to try out, it’s a good idea to shop around and see what fits your needs.

It can be challenging to determine the exact features and functionalities you’ll need for your headless CMS, so it’s generally recommended that companies test each solution before deciding.

This way, they will know precisely how to scale their website using headless CMS infrastructure.

Contentful

Contentful is a headless CMS management and delivery solution for digital content.

contenful headless cms features and uses

Contentful provides UI, SDKs, and APIs and makes publishing content across channels with a simple app framework more efficient.

The service is free with limited features, and plans start at $489/month.

Agility CMS

Agility CMS offers the features of a headless CMS and the authoring tools of a traditional CMS.

Trusted by companies such as PepsiCo, Oxford, Mitsubishi, and more, Agility CMS is a comprehensive CMS solution.

Agility CMS offers a free trial and business plans start at $900 per month.

Magnolia

Magnolia is an API-first headless CMS offering full functionality for enterprise suites.

Magnolia allows users to edit raw content and see live previews of content.

Additionally, it offers personalization features and unlimited integrations to connect to your other important marketing tools.

Contact their sales team to learn more about Magnolia pricing.

Sanity.io

Sanity.io was built to unify content and make collaboration easy for large teams.

Headless CMS Platforms - Sanity

Sanity uses structured content to create an optimized infrastructure using your best content components.

What’s more, all content is data-driven and can easily be customized by individuals or teams.

Sanity.io pricing starts at $99 per month and can be scaled up to the enterprise level.

Headless CMS Frequently Asked Questions

What Are the Benefits of Using Headless CMS for Marketing?

Headless CMS creates fully responsive websites that load faster and are more secure. This can help improve SEO and user experiences.

What Is the Difference Between a CMS and a Headless CMS?

Traditional CMS systems manage content and front-end on a website, whereas headless CMS deals only with content.

What Does Headless CMS Mean?

Headless CMS is a back-end-only content management system that works as a content repository. This allows content to be accessible from an API without needing a front-end presentation layer.

What Are the Top Headless CMS Platforms?

Some of the most popular headless CMS platforms are Contentful, Agility CMS, Magnolia, and Sanity.io.

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Headless CMS Conclusion

Headless CMS solutions are becoming more common as companies seek ways to increase their digital presence and provide a richer user experience.

These platforms offer the flexibility of decoupled CMS architecture, which allows for site content to be accessible by any front-end system.

Further, headless CMS platforms benefit marketers by offering faster content delivery that improves SEO, supports omnichannel marketing, and helps improve conversion rates.

If you’re looking to improve marketing efforts for your website, headless content management systems can provide the scalability needed for increased traffic and user engagement.

How have you found success using a headless CMS?

10 Best Practices for Squarespace SEO

10 Best Practices for Squarespace SEO

If you’re looking to build an SEO-friendly website, Squarespace is a solid choice. It offers easy-to-use templates and plenty of SEO tools to help your site rank better in Google search results.

Not sure where to get started? I’ll guide you through everything you need to know about Squarespace SEO, including what best practices to follow and the tools Squarespace offers. 

Why Should You Care About SEO for Squarespace?

Even the most elegant website won’t do you much good if no one sees it. SEO is the act of optimizing a website so your target audience can easily find it. 

SEO for Squarespace is about ensuring your Squarespace website plays well with search engines. 

If you’ve used other website builders such as WordPress, you might be familiar with SEO plugins like Yoast. Unfortunately, those won’t work with Squarespace. 

Other site builders, like Wix, offer minimal SEO tools that make it challenging to improve your ranking. 

The good news is Squarespace comes with a ton of advanced SEO tools built-in. Understanding how to use them to optimize your site is crucial to your online success. 

10 Tips for SEO for Squarespace

It’s easy to get overwhelmed by all the SEO advice out there. There’s on-page SEO, off-page SEO, and even SEO best practices for developers. 

With Squarespace, you don’t have to worry about the most technical aspects of SEO. For example, all their sites are mobile responsive out of the box. 

However, several steps will help your site rank well in Google, Bing, and other search engines. Here are ten best practices to improve your Squarespace SEO. 

1. Perform Keyword Research 

The core of SEO is keyword research. No matter what builder you use, it’s essential to take the time to find out what keywords your site should target. I’ve written several in-depth guides about keyword research, but I’ll explain the basics here.

Keywords are the words or phrases users type into search engines to find your website. 

Sometimes they are pretty obvious; for example, a dentist in Chicago will probably target keywords like “chicago dentist.” 

Other terms might be less obvious, such as “dentist near me” or “root canal.” That’s where a good keyword research tool, like my tool Ubersuggest (it’s free!), can be helpful. 

Type in your main keyword and see what other terms come up: 

Tips for SEO for Squarespace - Perform Keyword Research With Ubersuggest

These are terms you’ll want to use on your website in your domain name, URLs, and SEO page titles. (Don’t worry, we’ll cover how to do all that later.) 

Consider researching what terms your competitors use as well. This can provide insight into what terms users are searching for.

2. Optimize Your Domain Name

While domain names aren’t a direct SEO factor, they can impact your overall SEO performance. 

For example, if someone wants a dentist in Chicago, do you think they’ll click on a site like www.chicagodentist.com or www.marymandyddc.com

Using keywords in your domain name is a simple way to clarify what your site is about and start building your brand. 

If you already have an established website that is ranking well, there’s no need to change it (though you could redirect your site to a more SEO-friendly domain if you wanted).

If you are just getting started, make sure to include keywords in your domain name and make it easy to remember. 

3. Use Keywords in Your URLs

Remember those keywords we looked at in step one? Make sure to include them in your URLs. 

You’ll also want to make sure your URLs are clean and easy to understand, especially for service or product pages. 

For example (sticking with the dentist example from above), the pediatric dentist service page should be www.chicagodentist.com/pediatric, not www.chicagodentist.com/he12909vhsw#. 

Clean URLs perform better in search, and they look more trustworthy to users.

Here’s how to change your URL in Squarespace: 

  • From the Home menu, click Pages. 
  • Click the gear icon to open page settings.
icon page squarespace SEO
  • Type your new URL in the URL slug field. 
  • Select Save

4. Integrate With Google Search Console 

Google Search Console is a free tool that helps you monitor and maintain your Google presence. Integrating it with Squarespace allows the two sites to share data and makes it easier to see where your SEO efforts are paying off and where they’re falling flat. 

The console makes it easy to verify your site and lets you see all that awesome Google data right in your Squarespace Analytics dashboard—no need to visit two sites. 

To integrate, follow this guide on the Squarespace support page. 

5. Add SEO Page Titles and Descriptions 

SEO page titles and descriptions (also called meta titles and descriptions) are short blurbs displayed in the search results that tell users what they’ll find on your page. 

Get these right, and your traffic can skyrocket. Ignore them, and Google will create them for you—and they might not be as effective. 

Here’s how to update your SEO page titles and descriptions on Squarespace:

  • In the Home menu, select Pages
  • Click the gear icon next to the title. 
  • Select the SEO tab, then add your title to the SEO title field. 
  • Select Save

You can (and should) add SEO titles to all your pages, including blog posts and product pages. This guide to meta titles and descriptions will walk you through how to create SEO-friendly titles. 

In general, meta titles and descriptions should: 

  • include the main keyword you want to target 
  • offer clear details about what the user will find if they click

6. Integrate With Google My Business 

If you have a brick-and-mortar business, this is a step you can’t ignore. Google My Business is a free tool that lets you manage how your business appears in Google Maps and the search results. 

For example, you might have seen the “Google three-pack” when you search for a local business:

Tips for SEO for Squarespace - Integrate with Google My Business

Google pulls the information about reviews, pricing, and hours from the Google My Business account. 

GMB is valuable, but for many smaller businesses managing another platform is a hassle. Squarespace makes it easy by interacting directly with Google My Business to manage your listing. 

Here’s how to integrate your Squarespace site with GMB: 

  • From the Home menu, select Marketing, then Location Management
  • Select Add Location
  • Click Import from Google

If you don’t already have a GMB account, you can set it up in Squarespace by following the prompts. Once you’ve integrated, you can push and pull data from your website to Google automatically. 

7. Create a Custom 404 Page 

A 404 page is the page users see when they click on a link that doesn’t exist or has been moved but not redirected. Here’s mine: 

Tips for SEO for Squarespace - Create a Custom. 404 page

When used correctly, 404 pages can boost your SEO and improve user experience. 

I use it to direct users to my SEO tool, but you can also direct users to blog posts, product pages, or other important site pages. This keeps users on your site and helps them find the information they need. 

A custom 404 page increases time on page, which can improve SEO. 

Here’s how to create a custom 404 page in Squarespace

8. Check Your SSL Settings

SSL certificates (secure sockets layer) encrypt the data that passes between your website and your server. It improves website security, making it crucial for all websites but especially e-commerce sites. 

In addition to just being a good idea, it’s also a Google ranking factor, which means enabling SSL on Squarespace is beneficial for SEO. 

Luckily, Squarespace makes this process pretty easy. In fact, all their sites are automatically protected with an SSL certificate. However, you can adjust several settings based on your needs. 

Here’s how to check your SSL certificate settings in Squarespace:

  • From the Home menu, select Settings, then Advanced.
  • Choose SSL.
  • Select Security Preferences.
  • Check the box for Secure and HSTS Secure
  • Click Save

9. Create High-Quality Content 

High-quality content is a cornerstone of good SEO. It provides fresh content (which Google likes) and offers useful information your users want and need. 

Squarespace makes it easy to add a blog to your website, though many themes come with them already in place. 

Once you’ve created your blog page, it’s time to get writing. You can write yourself or outsource it to a freelancer. I recommend writing yourself at first to get an idea of what type of content your target audience wants. 

Start by coming up with topic ideas. What questions do you answer most often? What pain points do your customers share? Aim to solve those problems. 

Here are a few other tips for creating useful, high-quality content

  • Offer useful information: Answer a question, provide a step-by-step guide, or give advice. Keyword research can help with this. 
  • Break up content: Use headings, lists, and pictures to break up longer content and make your piece easy to read. 
  • Be specific: Don’t write for everyone; instead, write for your specific target audience (or even a subset of your audience). For example, this post isn’t just about SEO in general; it’s specifically for Squarespace users. A dentist could write about “how to brush your teeth,” but “how to teach your kids to brush their teeth properly” is likely to be more useful. 
  • Optimize your content: Once you’ve created your useful, high-quality content, review Squarespace’s content best practices to ensure your audience can find your great content. 

10. Add Internal Links to Important Content 

Internal links are links on your website to other pages on your site. They improve user experience by helping users find pages, but they’re also great for SEO. 

Internal links help Google understand which pages on your site are most important. Search engines also use internal links to pages on your site.

However, don’t go overboard with internal links. I aim for 5 to 10 internal links per 2,000 word article, which seems to be a happy medium. If you only have 10 pages on your site, you’d include fewer links. 

You’ll also want to optimize your anchor text (the words that users click to follow a link).

Finally, make sure the internal links you add are useful. This isn’t a place to spam users about your newest product; it’s about leading them to useful pages. 

Here is how to add text links to your Squarespace site

Squarespace SEO Frequently Asked Questions

Which template is best for Squarespace SEO?

Most Squarespace templates are pretty SEO-friendly. However, Brine gets top marks for the ability to customize headers, content insets, and adjust mobile styles. You can also add advanced features like parallax scrolling. 

Is Squarespace good for SEO?

Yes. Squarespace offers plenty of SEO tools and features to help you optimize your website. While there are some things you can’t access, it offers a number of SEO tools and features. 

Is optimizing SEO for your Squarespace free?

SEO features are included in their paid plans, so it is free in the sense that you don’t have to pay extra just for SEO. However, some features are only available to Business or Commerce customers. Make sure to consider your SEO needs when comparing plans. 

What are the downsides to Squarespace, and how can you overcome them?

One of the major downsides to Squarespace is the lack of control. Although many templates are easy to adjust, the customization is limited. You can overcome these issues by carefully considering your template options and choosing a format that will grow with your business. 

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Squarespace SEO Conclusion

Understanding how to implement successful SEO practices on Squarespace is crucial to online success. While SEO for Squarespace is a little different than other website builders, they still offer a wide range of SEO tools. 

If you haven’t built your site yet, I strongly recommend starting with keyword research. If you get stuck, my team is happy to help

Do you use Squarespace? Have you had success with their SEO tools? 

How to Capitalize on Misspellings and Typos in Social Listening

How to Capitalize on Misspellings and Typos in Social Listening

I’ll let you in on a secret.

People are talking about you online. Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “dark social” that you don’t know about.

For the most part, brand mentions are a marketing score (even when the words themselves are negative). It means your brand’s reach is growing, you’re developing a presence, and people are using your products or services.

Typically, social listening helps you stay on top of all the gossip, gauge brand sentiment, and have engaging conversations with your audience. However, you are bound to find that some people will misspell your brand name or other important keywords and hashtags you’re looking out for.

How do you catch all the praise, complaints, and potential new business if someone’s clumsy thumb gets in the way?

By monitoring misspellings and typos.

It’s a super-sleuth approach to stay on top of all your mentions, develop a robust social listening strategy, and inform business decisions. Not only will you find new leads that are valuable to your marketing efforts, but there is a ton of other benefits to improving your awareness online.

What Is Social Listening?

Social listening involves tracking brand and competitor mentions alongside industry conversations on social media. It helps you listen in on what people are saying online and gives your brand opportunities to act on positive or negative sentiments.

“But isn’t that run-of-the-mill social media monitoring?” you ask.

Nope.

While the two concepts are similar, there are some key differences.

Social monitoring is about collecting data like brand mentions, relevant hashtags, and industry trends. You would typically use this information for monitoring your ROI on social media campaigns or A/B testing. There is no direct engagement with your audience.

Social listening is when you take action with the data and add a human element to your business front by responding to conversations.

social listening graphic

Why Should Brands Care About Misspellings and Typos in Social Listening?

OK, so why are misspellings important to your business?

Consider your own thumbs.

Sometimes when you’re in a rush, you might accidentally bash the wrong letter on your keyboard, or your smartphone might autocorrect your spelling without you realizing it, causing unintentional high jinks and drama.

It’s something so common that there are dozens of articles tracking the biggest autocorrect fails of all time.

Who’s to say the same thing isn’t happening to your brand or competitors?

If your company name (or other related terms) are misspelled, it is harder for your team to monitor social media mentions. You could miss out on potentially making a sale or stopping customer dissatisfaction by not covering all your bases.

Here are a few benefits of monitoring misspellings and typos of your brand’s name:

  • Find more conversations about your company and manage crises: If a person says something negative about your brand on Twitter and uses the wrong spelling of your brand name, then your research provides you with a perfect opportunity to engage with them and try to fix the problem.
  • Track competitors: If your competitor’s brand name is misspelled or has a typo in their brand name, you can find these conversations and start tracking them.
  • Discover industry pain points: Monitoring misspellings around topics in your industry is a gold mine. You’ll get a ton of insight into what is and isn’t working and use the information to create a new product or improve your marketing strategy.
  • Find new leads: If someone is venting about a competitor or complaining about a problem you solve but has a common typo or abbreviation in their Tweet that you’re monitoring, you can swoop in, start a conversation and potentially make a sale.

All of this data and its benefits wouldn’t even be on your radar if you only stuck to monitoring the correct spelling—imagine missing out on hundreds of potential leads every year.

Tips to Capitalize on Misspellings and Typos in Social Listening

Ready to turn those typos into profit? Follow these tips to stay on top of misspellings and reply to users as soon as the mention happens.

1. Use Ubersuggest to Gauge Typo Volumes

Ubersuggest is my personal keyword research tool which can double as a social listening research tool.

You can use it to see how many people are misspelling your brand name or a phrase every month. This can give you an idea of which words you want to monitor.

For example, a common misspelling of my name is “Neil Petal.” According to Ubersuggest, that search term gets 14k hits a month. That tells me it’s a lucrative typo to monitor with a social listening tool. That’s 14,000 new leads, conversations waiting to be had, or traffic that I could redirect to my website.

Tips to Capitalize on Misspellings and Typos in Social Listening - Use Ubersuggest

Another good example is Canon. A typo for the brand “cannon camera” gets 165k searches per month. If we head on over to Twitter, we can see that the misspelling is popular there, with hundreds of Tweets mentioning “cannon” instead of “Canon.”

 Tips to Capitalize on Misspellings and Typos in Social Listening - Use Ubersuggest to Gauge Typo Volumes

As you can see below, a lot of the conversations referring to “cannon cameras” are potential business opportunities for Canon.

Canon could solve one Twitter user’s problems by writing a blog comparing their m50-mr2 to the Sony a6400 for vlogging, or they could increase their chances of a sale by directing @Neccy_Pooh to their favorite lens comparison lists, published by popular reviewers like DigitalCameraWorld, Shotkit, and PCMag.

Tips to Capitalize on Misspellings and Typos in Social Listening - Canon Camera example

2. Set Up Google Alerts for Keywords With Typos

Once you’ve set up a social listening tool, it’s time to create Google Alerts.

Over the years, I’ve used it to build backlinks and carry out PPC research, but it doubles as a way to monitor brand mentions as well.

What are Google Alerts? It’s essentially a notification tool that will send you an email every time a specific word or phrase you’re watching is used.

The tool lets you monitor sources like:

  • blogs
  • news
  • web
  • video
  • discussions

Only operating in a specific location or use a word that means something else in another language? You can further filter results for a particular country to make sure you’re only getting pings for the most relevant results.

Some of the typos you’ll want to monitor include:

  • your brand name
  • domain names
  • product names
  • industry terms
  • your email address

How to Set Up Google Alerts for Social Listening

Step 1: Sign in to your Google Account and go to google.com/alerts. You’ll see a screen that looks like this.

How to Set Up Google Alerts for Social Listening

Step 2: Enter the misspelled word you phrase you want to monitor in the search bar.

social listening - google alerts set up

Step 3: Click on show options to fine-tune your results. These are the settings that I recommend you use:

  • How often: At most once a day.
  • Sources: Blogs, Web (and any others that are relevant to you).
  • Language: Choose the language you are targeting.
  • Region: Any region (unless your audience is region-specific).
  • How many: All results.
  • Deliver to: Enter your email address.
Tips to Capitalize on Misspellings and Typos in Social Listening - Set Up Google Alerts

When creating your Google Alerts, use quotation marks around phrases for example, “digital marketing.” It will return results with an exact match for your brand name or industry keywords.

This is one way to make sure you don’t miss out on any opportunities and are able to respond without missing a beat.

3. Monitor Common Misspellings of Your Competitors

Keeping an eye on your competition is an important part of any social media strategy. By keeping tabs on what they are up to, you can quickly adjust your marketing efforts and respond to any trends. Monitoring the misspellings of their brand mentions and keywords helps you understand their audience and start conversations which could lead to onboarding a new customer.

The business opportunities don’t end there.

Listening to your competitor’s mentions helps you discover key customer insights.

  • Are people requesting a feature?
  • Do they hate a particular design feature?
  • Is there something your competitor is doing that you don’t?

You can use these mentions as clues to adapt your business and give your competition a run for their money.

4. Track Common AutoCorrect Misspellings and Website Mentions

As mentioned earlier, autocorrect is a blessing but also a curse at the same time. If you have a brand name like “Readr,” it will most likely change it to “Reader.”

Research your common misspellings and add them to your list of words and phrases to monitor.

Lastly, don’t forget about brand domain mentions. Include misspellings for your domain and include results for with and without the “www” for example, reader.com, and www.reader.com.

5. Keep an Eye on Branded Hashtag Typos

One of the best misspellings to monitor on social media is hashtag typos. Customers who are over-excited to write something online (or just plain angry) might let their clumsy thumbs get in the way. Combined with general bad spelling, you may miss an opportunity to turn a customers’ mindset around and solve their problems before it is too late and they have already requested a refund or left a bad review.

If you don’t already have one, create a running list of hashtags to monitor. You can then start your search by hopping onto Instagram and typing in different ways to misspell your brand name and branded hashtags.

For example, the camera brand Nikon has 197,423 Instagram posts using the misspelled hashtag #Nikkon. Their branded hashtag #NikonNoFilter has 300 posts using the typo #NikkonNoFilter as well.

Tips to Capitalize on Misspellings and Typos in Social Listening - Keep an Eye on Branded Hashtag Typos

How to Monitor Misspellings and Typos in Social Listening

The best way to monitor branded spelling mistakes on social media is with a social listening tool. These tools help you instantly find and monitor conversations about your brand online.

Instead of manually entering a keyword across multiple platforms, listening tools streamline the entire process, saving you time and keeping track of opportunities to engage with your audience.

One of the best-rated tools is Brand24, due to its wide range of features.

Simply enter in the keywords and hashtags you want to monitor, and you’ll get daily reports on brand sentiment, popular hashtags your audience is using, words that are used most frequently with your keywords, and you can track anywhere from 5,000 to 250,000 mentions per month.

Once you have your daily report, your social media marketing team can go in and start meaningful conversations with raving fans, disgruntled customers, and potential leads.

It’s the easiest way to manage your online reputation and grow your business at the same time.

If Brand24 isn’t in your price range or doesn’t have all the bells and whistles you’re looking for, some other social listening tools worth checking out are:

  • Mention: Enables you to listen to your mentions across the web and social media. Monitor over one billion sources like review sites, and forums as well as conversations on Facebook, Twitter, and Instagram. You can publish your responses without having to leave the application, streamlining the entire process.
  • Hootsuite Stream: This feature from Hootsuite is a built-in feed that monitors activity across all your social media accounts. You can use it to track keywords, competitors, and hashtags.
  • Keyhole: Helps you shave off hours from your workweek by helping you automatically monitor conversations about your brand and competitor. It has a suite of other features including influencer tracking, social publishing, and campaign tracking.


Social Listening Frequently Asked Questions

What Are Some Social Listening Strategies?

Some of the top social listening strategies include monitoring misspellings and typos of brand names and hashtags, identifying influencers promoting your business, monitoring competitor content, and keeping tabs on industry trends.

How Is Social Listening Measured?

You can measure social listening by tracking the number of mentions of your brand. Looking at the sentiment or tone of the conversation helps you measure if people feel positive or negative towards your brand.

What Is Social Listening Used For?

Social listening is used for online reputation management and identifying ways to start meaningful conversations with customers or potential customers. It’s also used for keeping tabs on your competition and how their audience feels about them.

How Does Social Listening Work?

Social listening helps you monitor conversations happening on any particular platform so that you know what people are talking about when they mention your brand. Keep an eye on what’s happening in your industry and capitalize on any opportunity for new business.

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Misspellings and Typos in Social Listening Conclusion

In conclusion, misspellings and typos can be a gold mine for your social media marketing team.

To capitalize on these mistakes, make sure you’re tracking them with a social listening tool to see what people are saying about your brand online. Use this feedback as an opportunity to start conversations, increase engagement, and improve online sentiment about your brand.

How has social listening helped you grow your business online?