Five Steps to More Clients
I meet with people who have dreams of creating success in their business. Sadly, most of them are saying the same thing, "I dislike marketing, I just want to do what I'm good at without having to market myself". I know this because I am guilty too! The truth about getting more clients is that it's not that difficult, it simply requires following some basic steps.
How do you get to where you want to be, unless you know what direction you are taking? Learn to visualize where you want to be professionally in a year from today. How much money do you want to be earning? How many hours a week do you want to work? What type of clients would you want to work with?
Once youre clear about where you want to be, you need to create strategies to get there. If you already knew what strategies to use, you'd probably already be there. Strategies help you to place big visions into tangible, bite size action steps.
How do people block them themselves and get in their own way of success? What I find is that everyone needs to reprogramme some self-limiting beliefs, like I don't have what it takes to succeed or I dont deserve to have a lot of money. Another block is that most people suffer from subconscious sabotaging strategies, like procrastination. These need to be reversed. Finally, everyone I've ever met has a monstrous, overly developed inner critic, which I call the Gremlin. In discovery you learn to identify the voice of you Gremlin and learn to tame it down.
We all spin our wheels and get caught up in our narrow perspective. The best investment we can make in getting more clients is to have people around us
that give us the option of another perspective.
How accountable are you to yourself? Most people I meet in business for themselves, find it far too easy to slide in keeping their agreements with
themselves. When you have a witness to your accountability, you are much more likely to do what you said you'd do. Just knowing that someone cares and asks you every week, How did that action step go?, is huge incentive to staying on track.
How often do you celebrate yourself? I fnd that learning to celebrate not only your successes but also your efforts is the way to a long a healthy career. By learning to stop, pause and validate yourself for what you've done keeps this process light, fun and exciting. Also, think of how impossible it is for your gremlin to beat you up, if you are busy celebrating yourself!