What Are Google Customer Reviews?

What Are Google Customer Reviews?

With the competition becoming fiercer every day, e-commerce businesses need to pull all the stops to ensure they continue beating the competition.

One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature.

Research shows that 70 percent of people trust online reviews more than they trust advertisements. That’s why getting as many reviews as possible from your customers can be one of the best things you can do for your business.

Google has made that easy with Google Customer Reviews.

Let’s dive right in and see what these reviews are all about.

An Overview of Google Customer Reviews

Google Customer Reviews is a service that allows businesses to collect reviews on their website. To participate in Google Customer Reviews, you must have a Google Merchant account.

Google does most of the heavy lifting by helping collect customer feedback for you. To do that, Google sends your customers an email asking if they want to provide feedback on their experience with your brand. Customers who choose to participate then receive a short survey form to fill out.

The reviews and ratings that customers provide in the surveys can be displayed on your website and other marketing platforms. They also help determine seller ratings that Google gives to merchants, including the average star rating and the number of ratings. The higher the rating, the more trusted the merchant is.

A replacement of the retired Trusted Stores program, Google Customer Reviews is an excellent way to prove to prospects that they can trust you to deliver on your promises.

Why Are Google Customer Reviews Important?

If you’re wondering whether you should even bother with the Google Customer Reviews program, let me quickly give you three important reasons why you should.

Help Build Social Proof

One of the essential ingredients to running and growing a successful e-commerce business is to gain your customers’ trust.

That’s what Google Customer Reviews helps you do.

The customer reviews you gather are great for building social proof you can use to gain the trust of new customers. Social proof simply means evidence that other people trust you to provide them with a positive shopping experience. It makes other customers feel comfortable shopping with you. As a result, this positively impacts your conversion rates.

Participating in Google Customer Reviews allows you to build social proof and add a badge with the Google brand on your website, helping drive conversions.

Help Build a Better Brand and Products

Besides helping you win your customers’ trust, Google Customer Reviews is also an excellent way of getting feedback from your customers. You can use this feedback to improve your product and service delivery. As a result, you can build a better brand and create buyer journeys that your customers will love.

Boosts Your Local SEO

Want to boost your local SEO? Then leverage Google Customer Reviews.

Search engines, particularly Google, want to serve up the most relevant businesses in local search queries. To do so, they consider what your brand does.

Most importantly, they value the opinions left by people who have had a first-hand experience with you.

That’s where Google Customer Reviews come in. They help search engines know which businesses to recommend to users. Google rewards brands with better reviews by ranking them higher on the search engine results pages (SERPs).

Google Customer Reviews also helps users decide which brands to do business with. To get a fair share of the business, you’ll need to have more positive reviews than your competitors.

Ignoring Google Customer Reviews could deprive you of the opportunity to give your business and marketing more mileage. That’s especially true as studies show that 87 percent of people read online reviews when researching local businesses.

How Does Google Customer Reviews Work?

How does this program work? Thankfully, it’s much simpler than Trusted Stores. All it takes for you to get a customer review are three simple steps:

1. Google Asks Your Customers to Opt-In

When a customer buys something from you, Google sends them an email around the day they’re expected to receive their purchase. The purpose of the email is to ask the customer to opt-in to receive a survey about their experience shopping on your site.

2. Customers Take the Survey

Customers who opt-in are then directed to a survey consisting of a star rating system (from one to five). There’s also space for additional comments if customers wish to provide more information about their shopping experience.

Example of a Google Customer Reviews survey being filled.

3. Google Aggregates the Reviews and Data

Once the survey information is submitted, Google aggregates it to form star ratings for your business. These are displayed on your website and in organic and paid search results.

While Google Customer Reviews is a Google initiative, it benefits you as a merchant.

Try as much as possible to encourage your customers to participate. This way, you get more reviews, and more reviews mean a better seller rating (Google’s average rating for your store).

That, in turn, will encourage more people to shop from your business.

What Can You Do With Your Reviews?

You’ve managed to collect some reviews using the Google Customer Reviews program. What’s next?

Well, this is where the fun begins, as you can use these reviews for many things. Here are just a few ideas:

Incorporate Them in Your Business Listings

Your reputation is one of your most valuable business assets. What better way to show customers that you’re a reputable business than by showing them what other customers say about you?

Include your reviews in all business listings of your business across the web to build customer confidence.

Display Them on Your Website

One of the first things you can do with your reviews is to display them on your website. Doing so helps earn your customers’ trust. It also lets customers see that you’re transparent, a value that 81 percent of customers look for in brands.

Use Them on Social Media

We all know social media can be a very powerful marketing tool. When you run your social media marketing campaigns, you can leverage your reviews by incorporating them into your posts or ads.

You can use your reviews on any marketing platform and with any marketing strategy. The whole point is to demonstrate to potential customers that your business is reputable and is known for delivering good customer experiences.

So, if you feel your marketing message could benefit from a review or two, pull one up from your Google Customer Reviews.

How Is Google Customer Reviews Different From Google Product Ratings?

Another Google program you can participate in is the Google Product Ratings program.

Participating in Google Product Ratings allows you to collect customer reviews on the products you sell. Like customer reviews, the product reviews’ results are aggregated and can be used across other marketing platforms like Google Search and Shopping Ads.

Example of Google Product Ratings, which is similar to Google Customer Reviews. These are meant to rate how satisfied a customer is with a product.

The main difference is that product ratings are not a reflection of your business. Instead, they reflect how satisfied customers are with the product.

As you’ve already seen, customer reviews are a rating of your customers’ overall experience with your brand. This can take into account the product (and its ratings), shipping, and customer service, among many other factors.

To put it simply, product ratings help other customers pick quality products, while customer reviews help other customers choose reputable sellers.

Product ratings and customer reviews are two different programs. However, you can edit your Google Customer Reviews code snippet to include certain products, so your customers can rate them in the same survey.

What to Do When You Get Negative Google Customer Reviews

Negative reviews are inevitable in business. There will always be a customer or two who are not satisfied with their experience with your brand. Legitimate or not, these negative comments can impact your business.

What do you do when you get a negative Google customer review?

First of all, don’t ignore the review. While you must respond to all reviews posted, negative reviews must be handled with extra care. That means:

Respond Quickly

Don’t let a negative review sit unanswered for a long time. Doing so results in everyone who reads the review either believing it or drawing a conclusion. Both can be harmful to your business.

Before you rush to respond, however, make sure to assess the feedback your customer has left. Use it to come up with a positive and helpful response.

Respond Carefully

When you respond, make sure to personalize the response by mentioning their name and the product they purchased.

It’s also crucial that you don’t turn a negative review into a debate or finger-pointing battle. Instead, thank the reviewer for taking the time to offer their feedback.

Also, make sure to apologize for the negative experience. By accepting the blame, your customers will see there’s an empathetic human behind your brand.

Move the Conversation Offline

Another vital step to dealing with a negative review is to ask the reviewer to get in touch with your customer support department. Moving the conversation from the Google Customer Reviews platform can help you take care of the customer’s gripe in a better environment.

It also shows prospective customers that you care about providing the best experience.

Do it well, and they may end up changing their review and leaving a good one. What customers really want is to know that you care about them.

If you can go out of your way to provide a good customer experience (CX), the chances of them becoming loyal to your brand increase.

Offer a Solution

When a customer leaves a negative review, it’s a sign they’re not happy about an aspect of their experience with your brand. Besides just leaving your response, you should offer a solution to rectify the situation. Offering a solution also shows that you truly empathize with the customer.

The way you respond to negative reviews can either make or break your brand. If you do it well, you can reduce customer churn. You can also increase the chances of your customers leaving glowing reviews and becoming your brand ambassadors.


Google Customer Reviews is a great way to boost your brand’s credibility and visibility.

As an e-commerce business, reviews are the lifeblood of your business. Yes, even the negative ones, as you can leverage them to show your brand’s human side.

Take advantage of Google Customer Reviews and give your customers a voice. Doing so will let your customers know that you value them and can also help boost conversions.

What’s your experience with Google Customer Reviews?

The post What Are Google Customer Reviews? appeared first on Neil Patel.

What is Equity Crowdfunding and How Can You Use it For Your Business?

What is Equity Crowdfunding and How Can You Use it For Your Business?

Creating a successful startup is hard; it’s even harder without access to startup funds. However, if you’ve got a great business plan and the ability to create a buzz around your brand, equity crowdfunding could be the perfect option for your business.

New legislation is opening up this crowdfunding option and making it a more viable method of raising capital for thousands of businesses.

An Overview of Equity Crowdfunding

Equity crowdfunding enables members of the public to invest in a privately-owned company. An entrepreneur or a business, generally a startup, will use an equity crowdfunding platform to offer securities in return for an investment from members of the public.

Most commonly, that security will be in the form of shares, and as the company grows and prospers, the value of those shares increases, offering the investor a return on their investment.

Why is this important for businesses?

If you’ve ever started a business, then you know it’s not straightforward, and one of the biggest challenges is raising funds to get your company off the ground. In the past, if you wanted to raise funds through members of the public, then you would need to find a venture capitalist or angel investor (people with a net worth of at least $1 million, or with an annual income of at least $200k).

However, the introduction of the JOBS Act in 2012 opened the door for privately-owned companies to raise capital through regular members of the public.

On the other side of the equation, equity crowdfunding allows regular investors to get in on the ground floor of a business opportunity. Even the biggest companies in the world like Google and Amazon started off life as startups, and with equity crowdfunding, regular people have the opportunity to invest right at the beginning of a future Google’s journey.

For every Google or Amazon though, there are endless examples of startups that fail. In fact, the 2019 failure rate for startups was 90 percent, so investing through equity crowdfunding is a risk.

Trends in Equity Crowdfunding

Many of the trends in equity crowdfunding stem from a need for consumer protection. When you invest in publicly-traded companies, you’re investing in an established, highly-regulated business, but it’s not necessarily the same story with equity crowdfunding.

It takes vast resources to become a publicly-traded company though, so it’s out of reach for startups and small businesses. Instead, they turn to alternative means of raising capital, such as equity crowdfunding, and while this offers regular investors great opportunities, it can also open them up to great risk.

This is why investing in startups was previously reserved for venture capitalists and angel investors because they were seen as having the means and experience to manage that risk. However, cutting the regular investor out of these options also created a two-tier system, where savvy investors couldn’t get in on enterprising startups.

JOBS Act 2012

While protecting investors is important, it meant that regular investors were missing out on promising opportunities, and startups were finding it hard to raise the capital needed to get their businesses off the ground.

This changed with the Jumpstart Our Business Startups (JOBS) Act, which set out legislation to open up the equity crowdfunding market.

Regulation remained strict, particularly compared with some other countries, but crucially, businesses could now reach out to “the crowd” for funding. With Regulation crowdfunding allowing companies to raise up to $1.07 million annually, and Regulation A permitting up to $50 million of funding each year, this offered businesses a viable option to raise capital.

JOBS Act Update 2020

In 2020, the Securities and Exchange Commission made some adjustments to the JOBS Act, raising the amount of capital businesses could crowdfund each year. Under the new regulations, businesses could raise up to $5 million annually through Regulation Crowdfunding and up to $75 million annually through Regulation A.

Since the average seed round in 2020 was $2.2 million, this made equity crowdfunding a much more feasible option for startups, allowing them to secure the funds they need to succeed in their business.

A Growing Market

Equity crowdfunding is a relatively new market, and although it’s valued at over $10 billion, that’s a tiny drop in the ocean compared with the $282 billion raised through venture capital in just a year.

However, equity crowdfunding is growing quickly, and when you look to the markets in other countries, there are signs that this fundraising option could grow exponentially in the coming years.

Over in the U.K., equity crowdfunding is much more established. This is largely due to more favorable legislation that has allowed equity crowdfunding companies to grow much more quickly. However, with the update to the JOBS Act, it’s likely we might see a similar uptick in the U.S. startup market.

How to Get Equity Crowdfunding for Your Startup

As you might expect with a growing market like equity crowdfunding, there are plenty of platforms to choose from. Each has its unique selling points, so it’s important to do your research and find the platform that’s going to represent the best deal for your business.

Once you’ve decided on a platform, you’ve got to apply, and this is a very important step. These platforms are extremely invested in protecting their investors, so they’re going to vet your application exhaustively. You’ll have to portray your business in a strong light, and offer up a business plan that represents value to the platform’s many investors.

If you’re accepted onto a platform, you can then decide on your terms (what type of security you want to sell, how much you want to raise, etc.). This is one of the big bonuses about equity crowdfunding because you’re in control of your terms.

You’re not negotiating with one single angel investor who might be able to negotiate you down. Instead, you’re putting your offer out to the crowd, and it’s up to each individual as to whether or not they take it up.

The last step is taking care of compliance by ensuring you have all the legal documents and pass the financial tests. For Regulation Crowdfunding (up to $5 million), you will need an independent financial review, but for Regulation A+ Crowdfunding (up to $75 million), you will need a full financial audit, which will take a bit longer.

If your business is found to be in good shape, then according to StartEngine you can be ready to raise funds through Regulation Crowdfunding in four to six weeks with very few costs, or through Regulation A Crowdfunding in about six months for a cost of roughly $50,000-$75,000.

Successful Equity Crowdfunding Case Studies

Equity crowdfunding might be relatively new in the financial world, but plenty of companies have had huge success with it.


When we think of startups, our minds are generally drawn toward tech, but one of the greatest examples of equity crowdfunding comes from the world of beer.

Starting life in 2007 as two guys with a love of beer, BrewDog has developed into a $2-billion company, and equity crowdfunding has a lot to do with it. The privately-owned company is 22 percent owned by a collection of 120,000 investors who have put in around $95 million as of 2020.

Successful Equity Crowdfunding Case Studies - BrewDog

In a world dominated by a handful of major brewers, this has allowed BrewDog to expand well beyond the reach of your average craft brewery, and they continue to use equity crowdfunding to invest in their green credentials.

Paradox Interactive

Gaming company Paradox Interactive was able to raise $3 million in the first 8 minutes of its offer going live. This goes to show the power of crowdfunding and the ability it offers businesses to raise capital quickly.

Later that year, Paradox Interactive went public, listing on NASDAQ at a value of $420 million. This demonstrates that equity crowdfunding is more than just a tool for raising money, it’s also an opportunity to create a huge buzz around your business.

When someone invests in you, they’re going to become a brand advocate, and when you’ve got thousands of these people around the world, it can catapult your brand into the public consciousness.


Security technology company, Knightscope is a perfect example of the flexibility equity crowdfunding offers. Initially raising $150k in just 7 days, Knightscope used this to scale, and then came back to the table 6 months later to raise $1.1 million.

This was nothing compared to the $20 million they would raise just two years later.

CEO, William Santana Li specifically noted the effect equity crowdfunding had on amplifying the Knightscope brand. This, combined with the capital raised has allowed the company to grow, reaching an estimated value of over $320 million, and leading to speculation that the business might go public.

This is another example of how good equity crowdfunding can give a start-up an excellent platform to go on to much bigger things.

Equity Crowdfunding Companies

The U.S. equity crowdfunding market is largely dominated by three companies: WeFunder, StartEngine, and Republic.

The top 10 platforms raised $209 million in 2020 and over $177 million of that was raised by these three companies.


WeFunder played a big part in lobbying the government over the JOBS Act and has been at the forefront of equity crowdfunding since its beginning. It has the biggest market share in terms of capital raised and can give your business excellent exposure.

Equity Crowdfunding Companies - WeFunder

One of the most appealing aspects of WeFunder’s offerings is the ability to sign up with no fees until you’ve successfully raised money.

This means you can dip your toe into the world of crowdfunding and focus on marketing your business as an investment opportunity before you have to worry about paying out.


StartEngine boasts a community of over 300,000 investors, which means it’s a great platform to get your startup noticed.

With over 375 successful raises, totaling over $250 million for its clients, StartEngine is one of the first places to look when it comes to equity crowdfunding.

Equity Crowdfunding Companies - StartEngine

StartEngine prides itself on helping you every step of the way, with a full-service plan that gives you complete control over your offer. It’s focused on keeping the power in the hands of the entrepreneur and allowing them to tailor their offer to suit their business needs.


Republic focuses on the ability of its platform to do more than just raise capital for your business. With over 350,000 investors, it touts its ability to create “true fans and engage supporters” all around the world.

Equity Crowdfunding Companies - Republic

This is certainly an underestimated part of equity crowdfunding, and it’s important to remember that it’s about more than just money. The exposure a successful crowdfunding campaign can bring you is a great source of marketing in its own right, and Republic is quick to highlight this.

Crowdfunding, VC Capital, or Angel Investments: Which is Right for Your Business?

On the face of it, crowdfunding sounds great, but as with anything, it has its drawbacks. When you’re weighing up how to get investment in your startup, you’ve got to look at the positives and negatives, and focus on how they fit in with your business plan.

Benefits of Equity Crowdfunding

  • Create thousands of brand advocates around the world.
  • Gain public validation from a successful crowdfund.
  • Boost brand awareness.
  • Maintain control over your business (you’re not offering investors a say in how the business is run).

Drawbacks of Equity Crowdfunding

  • You have to be in the right stage of your business development.
  • You’ve got to create a buzz around your brand.
  • It often takes prealigned investment to get people interested in your offer.
  • It can be a time-consuming process.

When you compare crowdfunding with venture capital or angel investments, it’s clear where crowdfunding triumphs, though: control.

When you have thousands of small investors rather than a handful of large investors, the external pressures and potential influence of your investors are much smaller.

Thousands of small investors aren’t there telling you how to run your business, but they are going out into their communities and spreading the word about your business, which can have a huge impact.


Building a thriving startup isn’t easy, but when you don’t have access to capital, it’s a lot harder. In the past, private companies had limited options for raising funds, but with changes to legislation, equity crowdfunding gives startups access to thousands of investors who are looking for the next big thing.

Not only is this an opportunity to raise a large amount of capital, but it can also supercharge your marketing by creating a huge buzz around your brand.

When you raise millions of dollars from investors worldwide, people will start talking about your business and become brand advocates, which is almost as valuable as the money you raise.

What’s holding your startup back?

The post What is Equity Crowdfunding and How Can You Use it For Your Business? appeared first on Neil Patel.

NameCheap Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Starting a site and need a cheap domain name? Namecheap is the best option out there as far as affordable domain names go. 

They start as low as $8.88 a domain for your first year with plenty of helpful add-ons.

It goes beyond just domain names and provides reliable hosting for more than 1.5 million websites of all shapes and sizes. This includes big clients like Buffer, Figma, and Imgur. 

In short, Namecheap is one of the top domain name registrars out there as an affordable and reliable domain and hosting option. 

Namecheap Compared to the Best Domain Registrars 

With millions of domain names at very low prices, Namecheap is a no-nonsense domain registrar that offers a slew of additional site hosting and management services. 

Every domain registration comes with free privacy protection, domain name security, around the clock support, full DNS access, and a detailed knowledge base in case there’s something you need further clarification on. 

I’ve also put together a list of the best name registrars, which you can look through to find one that works best for your needs. 

I looked at a list of key criteria spanning from registration renewal rates, number of domains, domain management, transfers, and extension options to put it together. You can see my top picks here. Namecheap did make the list!

For now, here’s a closer look at Namecheap and all it has to offer. 

Who is Namecheap Best For?

Namecheap is best for you if you’re looking to get a hold of a number of domain names affordably or if you’re simply trying to find the best deal on your domain registration, keeping in mind that it’s something you’ll have to renew yearly (though Namecheap lets you buy extended plans you can pay for upfront). 

If you want to buy a domain name and hosting all in one place at an affordable rate, Namecheap is excellent for that. It has plenty of hosting options to choose from. 

Namecheap: The Pros and Cons

Like any other name registrar on the market, there are pros and cons to Namecheap’s offers, and how important they highly depend on what you’re specifically looking for. 


Easy to use: Namecheap has an easy user interface where you can purchase what you’re looking for relatively fast without confusing hoops to jump through. If tech isn’t your area of expertise, this is a great plus. 

Free domain privacy: One of the best features of Namecheap is its forever free domain privacy. Other options like GoDaddy offer domain privacy for an extra fee and an add-on you have to continue to renew every so often if you want to keep it. 

Free migration: Namecheap helps you move your WordPress website to its hosting services for free within 24 hours. All you have to do is fill in and submit a request with a few of your site’s details.

Affordable all around: Namecheap differentiates itself in price, which is great for beginner sites that want to get their start without burning through too much of their budget. 

Updates to TLDs: Namecheap continually updates its list of top-level extensions so you can be sure you can always take your pick from extensions you might be interested in other than the popular .com. 

Free apps: Namecheap offers site-building apps that are both free and paid you can use for the success of your site, including logo building apps, site speed optimization, and even apps that help you with forming a proper LLC.

Great support: Namecheap offers live chat or a support ticket option if you run into site trouble and need someone to walk you through any troubleshooting you might need. 

Guides and videos: If you’re stuck and are a DIYer, Namecheap offers plenty of how-to guides and videos, along with an extensive and detailed knowledge base. 

Easy domain transfer: Want to transfer your domain to Namecheap? You can easily do it by submitting a ticket with all the necessary details. It can take anywhere from 30 minutes to six business days. 


Downtime issues: Namecheap provides site uptime monitoring that checks for problems every five minutes and then logs your site’s performance on your personal dashboard. However, some users have had problems with cases of downtime, despite other periods in the 99% uptime range.

Higher renewal rates: If you have experience with domain registrars, you’re probably familiar with the fact that most of them include higher renewal rates after your initial domain registration period is over. In this area, Namecheap is no different. 

Domain transfer fees: While it’s easy to transfer your domain registration over to Namecheap, it does charge a fee that can vary depending on if you have a coupon code for a discount. 

Namecheap Pricing

It’s easy to see Namecheap differentiates itself in pricing. It is constantly one of the most affordable ways to meet your web hosting and domain needs. 

Here’s a look at the initial domain prices for different extensions:

Some of their most popular extensions go for:

  • .Com – $8.88 with a $12.98 renewal rate
  • .Net – $10.98 with a $14.98 renewal rate
  • .Org – $9.18 with a $14.98 renewal rate
  • .Io – $32.98 with a $34.98 renewal rate
  • .Co – $7.98 with a $25.98 renewal rate
  • .Ai – $58.98 with a $68.88 renewal rate
  • .Ca – $11.98 with a $13.98 renewal rate

If you take the time to compare these to other prominent domain registrars, like Bluehost or GoDaddy, you’ll see just how much cheaper Namecheap can be. After all, the word “cheap” is in its name for a reason.

It’s worth taking a look at its web hosting prices, too. 

Shared Hosting

  • Stellar – $1.58 a month
  • Stellar Plus – $2.68 a month
  • Stellar Business – $4.80 a month

All shared hosting plans come with unmetered bandwidth, free website builder, domain name and privacy protection, free automatic SSL certification, and a 30-day money-back guarantee.

Reseller Hosting

  • Nebula – $19.88 a month
  • Galaxy Expert – $36.88 a month
  • Universe Pro – $54.88 a month

All Reseller Hosting plans come with unmetered bandwidth, Free cPanel/WHM, and a 30-day money-back guarantee.

WordPress Hosting

  • EasyWP Starter – $3.88
  • EasyWP Turbo – $7.88
  • EasyWP Supersonic – $11.88

All WordPress Hosting plans also come with handy features like 99.9 percent uptime, faster site load times, easy backups and restores, SFTP and database access, and easy WordPress installation. 

Email Hosting

  • Starter – $0.74 a month
  • Pro – $2.12 a month
  • Ultimate – $3.49 a month

All Namecheap email plans include custom domain-based email, anti-spam protection, Safe access with 2FA, Unified Inbox, POP3/IMAP/Webmail access, and HTML signatures.

VPS Hosting

  • Pulsar – $9.88 a month
  • Quasar – $15.88 a month

Though Namecheap doesn’t offer a ton of VPS hosting options, its two plans both include full root access and operating system (OS) selection, your choice of server management, top security standards, free transfers of existing websites, and, of course, a 30-day money-back guarantee if you aren’t satisfied with its service. 

Dedicated Hosting

  • Xeon E3-1240 v3 – $40.88 a month
  • Xeon E-2236 – $78.88 a month
  • Dual AMD EPYC 7282 – $255.88 a month

These are only a few of the dedicated server options Namecheap offers. They don’t stop there. If you want to take a look at all of its plans, you’ll want to spend some time on this dedicated server page, where you can personalize plans by the amount of CPU you need, your price range, RAM, and more. I love this feature because it means you can get specific with your dedicated hosting plan. 

Namecheap’s shared hosting plans are some of the most affordable out there. Especially if you take into account what you get beginning with its starter tier. At $1.58 a month, you can start hosting up to three websites with unmetered bandwidth and privacy protection.

You also get free automatic SSL installation, which can save you installation headaches. If you have experience with hosting providers, the process of successfully installing SSL certificates can sometimes be a real pain because of how clunky and confusing the process can be. 

If you’re going for affordable shared hosting, though, I’d recommend its shared cloud Stellar Business plan at $4.48 a month. Once you’re signed up, you’ll have access to:

  • 50 GB SSD
  • Host unlimited websites
  • Automatic backups and cloud storage
  • A discounted .com domain name

Hands down, it’s the shared hosting plan that’ll get you the most bang for your buck, even when you compare it to competing shared hosting providers. 

You can check out each shared hosting plan in detail at Namecheap.

Namecheap Offerings

Namecheap offers plenty of solutions for website management— from hosting to affordable domain names to apps and even dedicated security features. 

Namecheap Domains

What makes Namecheap such a great option for buying all your domains isn’t only how affordable it is but how easy they are to manage once you’ve registered them, along with the free perks you get through Namecheap like free privacy protection, which I personally love. In the age of the internet, privacy protection is never a bad idea and is always a plus. 

Namecheap WordPress Hosting

With Namecheap’s WordPress hosting plan, you can start hosting your WordPress site by paying $1 for your first month. 

Namecheap ensures a 99.9% WordPress site uptime as well as an easy-to-use dashboard where you can manage all your WordPress websites. Namecheap is an affordable and convenient option for WordPress optimized hosting because of how low its monthly hosting costs are, beating out competitors like Bluehost and GoDaddy. 

Namecheap Apps

What exactly are Namecheap apps? Namecheap apps are a relatively new feature that lets you buy applications to help make your site a success.

Many of the apps they offer are free, and you can start using others for relatively low monthly fees. Some of my favorites include its website builder at only $3.99 a month, its free logo maker, and its website uptime monitoring app, which is also free to use. 

Not many other domain registrars offer apps that help you beyond the process of simply registering a domain and purchasing a hosting plan. Here’s a look at the Namecheap apps you can use:

  • Supersonic CDN – Ensures your website is running as fast as possible
  • Validation.com – Verify and ID online customers
  • EasyWP – Easy WordPress site builder that’s great if you aren’t tech-savvy
  • Namecheap VPN – Protects your privacy online
  • G Suite – a centralized email solution for all your online communications
  • Business Card Maker – Need an online business card? You can design one with their business card maker
  • Logo Maker – You can create professional logos without having to hire a designer
  • Strikingly – An easy-to-use website builder for all your site design needs
  • Weebly – Easily build a website with Weebly
  • Ghost Machine – A blog building app that makes creating a blog a breeze
  • Namecheap Uptime Monitoring – You can keep track of your site’s uptime and downtime occurrences
  • Namecheap Legal – With Namecheap Legal, you can easily incorporate your business and form a proper LLC 
  • Canvas -An easy website builder you can start using in minutes

Namecheap Security

Without a doubt, one of Namecheap’s best differentiators is its dedication to privacy and site security. Features like two-factor authentication, the ability to safely unblock content with its VPN service, and personal privacy and browsing protection ensure your safety online. 

Other domain registrars don’t put as much care into their safety features and not many offer free privacy protection when you purchase a domain from them. 

The Best Domain Registrars

Don’t forget to check out my top picks for the best domain registrars you can use to register all your domain names.

  1. Bluehost – Best for bundling with web hosting
  2. Domain.com – Best for long-term registrations
  3. Namecheap – Cheapest domain registrar
  4. NameSilo – Best for buying domains in bulk
  5. Google Domains – Best for Google integration

Affordable and easy with a side of security and privacy protection is the name of the game for Namecheap. It offers unbeatable domain name prices and even competitive renewal rates once your registration period is over. This is what makes it a favorite in my list of top picks for best domain registrars.

Ready to get everything Namecheap has to offer? Get started here!

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